If there is anything that matters when it comes to having a social media account, it is the audience. Whether it is Periscope followers on your video and broadcasting account or it is Facebook followers on that page, these individuals and account holders are what you should ultimately strive to achieve. They are the life water to your business page or your personal account and can keep you thriving for years to come.

For businesses, the value of these Periscope followers cannot be underestimated. This is important to note because said followers are important to businesses and they can be the profit catcher that is needed when times get rough or when things get out of control. Therefore, those that want to make sure that they are getting the most from their business pages should really work to attract the followers that they need. If not, the impact of the page—even if it is the best page with premier content—may have far less of an impact.